Promoting A New Grooming Product For Men Marketing Essay

Promoting A New Grooming Product For Men Marketing Essay To be able to reap success in the field of business where competition is very tough, there is a growing need for organizations to pay and dedicate special attention in the evaluation and execution of their marketing mix, specifically in the aspect of promotions which deals with measures and practices directed towards increasing the markets awareness of the existence of the product. The element of promotion is very important especially for businesses which are just starting in the market or for products which are just in the introduction stage. A good promotional campaign will enable the company to establish a name and to establish recall since they are just new in the market. This will increase the awareness of the public regarding the existence of the product and will in turn generate revenue for the company in the long run (Kurtz et al, 2007). It is undeniable that the present time holds a notable growth in the success of personal care or grooming products for men which were introduced in the market. Vanity is no longer exclusive to women as the marketing trend nowadays suggests with the emergence of various grooming products which caters to the specific needs and requirements of the male market. This market holds a very strong potential for revenue generation as the market segment increased and continued its perpetual growth (Neff, 2010). To be bale to market mens grooming products, one specific aspect which needs special attention would be advertising. It has been noted in the past that advertising shows significant effect on the growth of the product in the market, especially for new products, as it instigates recall and awareness among the target audience. For grooming products for men, one of the most effective would be tri-media advertisement wherein basic advertising medium will be used including television, radio, and print ads. For television, a commercial will be aired with the central theme of promoting mens grooming products, making vanity not exclusive to women, targeting the male audience as it conveys a message which assumes the growing need for the male market to better take care of themselves so that they can look and feel better. The central theme of the tri-media advertisements would be increasing the confidence of the male market by looking good through the help of new grooming products. To be able to extend the anticipated reach of this commercial, a credible celebrity endorser will also be used. It must be remembered that the grooming product is new that is why it has a significant need to be endorsed by credible and known endorsers to be able to easily make its way and tap its target market. The commercial will show the celebrity endorser using the new grooming products, as he believes in its effectiveness and efficiency, and will include his testimonial regarding the benefits which men will get from using such products. Furthermore, to be able to target male who does not watch television at all, commercials will also be aired via major radio stations. The commercials which will be produced for radio will be focused on testimonials from projected users about the grooming products and endorsement of use while trying to convince more male that this new grooming product is a must-try. The radio commercials will be helpful especially to target males who are always on the go and those who listen to the radio while driving their cars to work or to wherever they will be headed. Lastly, to be able to complete the dimensions of tri-media advertisements, there will also be print ads which will be scattered in major places where the market demographics reflects the target market profile of the new grooming products. The display of these print ads will still be helpful in generating recall and awareness especially if they are posted on places in the target market of the grooming products is always staying or passing by. To be able to reach more of the products target market, event sponsorship will also be taken into consideration as a means of advertising, as increasing the level of awareness of the public regarding the new grooming products for men. The events which will be targeted for promotions or sponsorship will include those in which the main participants are men. This could include events such as fashion show for mens clothing and other men products. During such events, there will be company booths which will be installed in the venue and will be manned by a set of promodizers. Leaflets regarding the product details and benefits of usage will also be distributed to be able to disseminate information. Furthermore, there will also be free product samples in trial packs so that the target market can be able to try it with the hopes that it could lead to repetitive purchases in order to gain revenue for the business. In order to achieve maximum results for event sponsorships, it must be assured that only events with significant attendance from the target population will be considered. Moreover, the power of the internet as an effective marketing tool should not be disregarded in the execution of the promotions mix for the new grooming products for men. A relatively large number of populations in the entire market have access to the internet and literate about its usage. Therefore, marketing efforts should be also directed towards the utilization of internet to promote the new products. To start of, the company will build its very own corporate website. In building the website, the target market must be considered. Most male internet users want direct information and straight forward execution rather than the bubbly type of websites. Therefore, the website design should be minimalist in general and display only information which ae relevant and significant of the product. The pictures and general description of the products will also be displayed to give the market an image of what they can expect from the product line. Moreover, to be able to strengthen the claims of the product, there will also be testimonials from users and endorsers in order to convince the website visitors that they mus try and use the said products. Lastly, the website shall feature an interactive feed where there could be communication between the visitors and the administrators to answer their queries and also to ad a touch of personalization and interaction in the website. Moreover, public relations must not be also taken out of the picture when considering promotion strategies for the new line of grooming products fro men. In is always very important to maintain a good relationship with the public to be bale to be assured that they will patronize the products and use them in the long run. It is always important for the company to maintain a public image to be bale to make them aware of its practice. Part of the public relations measure of the company will be to be more visible in the eyes of the public, specifically to it target market, by establishing a series of events and product launches which will include the endorsers and the actual samples of the products. These product launches will be able to help the company establish public relationship and at the same time will set as a means of promotion for the grooming products.